Are You Media Buying What You Need or What They Sold You?

When 11/11 starts a project, they evaluate different factors of the media buying based on but not limited to: station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser’s particular product or service objectives. The Media Buyer needs to optimize what is bought and that is dependent on budget, type of medium (radio, internet, TV, print), quality of […]

Making Profits Without Increasing Price

When you think about profits, you may assume that your focus should be on the price of the product or service… But many company’s cash flow and profits do not come just from the list price of your products or services. Boost your profits here is how: Check to see how quickly you’re making collections. Cutting […]