13 Key Tips for a Marketing Plan

In order to boost sales and the response of your direct response marketing plan, follow the next Marketing plan tips, we guarantee you will help or you can get your old ones back: Send a letter, special promotion, small catalog, etc. to your mailing list once in a while to check the quality of your […]

Psychology of pricing

To effectively implement Psychology of pricing  or change your product or service pricing, you must possess a clear understanding of how customers react to prices. Believe it or not, psychology plays a big role in this process. What you set as your price and how customers perceive that price can have a significant impact on […]

Coupons

Designing your offer isn’t the hardest part. The biggest trick is guessing the redemption rate = the percentage of people who accurately use your coupon. You make the stakes when you use big offers, which makes them riskier to forecast. I love when clients say it worked for them “pretty well,” good luck pal I bet […]

8 Ways to Improve Your Brand Identity

Your existing brand name has some degree of brand identity and a certain amount of customer loyalty already. Often your best investment is to boost the strength of your brand image, improve your design or packaging. Doubt so takes advantage of any existing brand equity, which is easier than starting from scratch. Here is a […]