‘Pokémon Go’ Your Business Boost

Pokémon Go, which was released on July 5 exploded in popularity and it is becoming the biggest business boost game in the U.S, exceeding Twitter in daily active users percentage and doubling the engagement of Snapchat. Business Insider reports that in the United States ‘Pokémon Go’ has been downloaded more than 7.5 million times across Android Smartphones and iOS. […]

Strategic Distribution

The companies with the widest strategic distribution are often the most successful because that distribution system gives them access to so many potential customers. Regularly the easiest way to grow your sales and profits is to improve your strategic distribution system. Adding retailers and increasing your accessibility in the web are two good ways to […]

Keeping Special Offers Special

A price cut is very easy to do, but is hard to undo. A special offer allows you to temporally discount your product in order to increase sales, while still maintaining the list price at its old level. When the offer ends, the list price is the same - you haven’t permanently given anything away. [...]

Designing Special Offers

Special offers are temporary inducements to make customers buy or try in the base of price. Regardless of the form that special offers appear, typically in a coupon, special offers give consumers or intermediaries a way to get the product for less than the list price. When we design a special offer such as a temporary […]