Brands are indelible. When they are seared into customers’ minds, they’re long-lasting and durable. That’s why it’s important to have your branding strategy before you leap into your branding action. Knowing what your brand has to accomplish and what kind of brand you’re seeking and of course knowing the budget you have for your branding […]
If you’re thinking about licensing an idea, just know that it comes with its own language. For example: Licensing: leasing a trademarked or copyrighted brand identity, including brand name, tagline, logo, slogan or any other form of brand signature, to another business, usually for use on a product or product line. Licensor: the owner in […]
To effectively implement Psychology of pricing  or change your product or service pricing, you must possess a clear understanding of how customers react to prices. Believe it or not, psychology plays a big role in this process. What you set as your price and how customers perceive that price can have a significant impact on […]
