Manager Training Challenges

    It’s a fact: 20% of your managers training will do well no matter what you do, 20% will fail no matter what you do, and the remaining 60% will do well if you do the right things. In other words, the highest performers will succeed and the lowest will fail. But for the rest — […]

Understanding Licensing Lingo

If you’re thinking about licensing an idea, just know that it comes with its own language. For example: Licensing: leasing a trademarked or copyrighted brand identity, including brand name, tagline, logo, slogan or any other form of brand signature, to another business, usually for use on a product or product line. Licensor: the owner in […]