by Sergio Terreros | Sep 29, 2026 | Uncategorized
If you sell building materials, tools, or trade services, a large and identifiable share of your customer base may already be standing at your counter — while your marketing is still built as though it weren’t. Federal labor data shows Hispanic workers now make...
by Sergio Terreros | Sep 19, 2026 | Uncategorized
A recent industry op-ed has been circulating among Spanish-language media executives, and the argument in it travels further than the television business it was written for. In “Latin America’s Next Frontier: Regional Storytelling in the Affinity...
by Sergio Terreros | Sep 17, 2026 | Uncategorized
If your media plan still sorts Hispanic audiences into a “Spanish-language” box that sits apart from the “general market” box, Nielsen’s newest research is a good reason to revisit that structure. In September 2026, Nielsen released the...
by Sergio Terreros | Sep 16, 2026 | AI Marketing, Events coordination, Influencers Marketing, Latino Economy, Uncategorized
Marketing leaders rarely lose the Hispanic-market argument on principle. They lose it in the budget meeting, when a CFO asks how the investment will be measured. That is a fair question, and the good news is that the demographic and economic evidence is now specific...
by Sergio Terreros | Sep 7, 2026 | Building Supplier Marketing, Latino Economy, Uncategorized
The 2026 Construction Supply 150 Shows Why That Matters to Dealers A new industry benchmark landed in our inbox this spring: the 2026 Construction Supply 150 from Webb Analytics, an annual ranking of North America’s largest building material dealers. We read the...
by Sergio Terreros | Jul 18, 2026 | Uncategorized, Grassroots Marketing, Public Relations, Sports Marketing
The Economic Influence of Women’s Sports Sponsorships Women’s sports sponsorships are no longer simply about supporting equality in athletics—they have become one of the smartest marketing investments available. As viewership continues to grow across...
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