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Next 4 Ways for Strategic Distribution

Expand your strategic distribution network.- if you can add distributors or get more of the ones you already have, you may be able to expose your product or service to more potential clients and increase your sales. Also, consider boosting your Internet sales, use more direct response marketing, and events & trade shows like those we offer […]

Strategic Distribution

The companies with the widest strategic distribution are often the most successful because that distribution system gives them access to so many potential customers. Regularly the easiest way to grow your sales and profits is to improve your strategic distribution system. Adding retailers and increasing your accessibility in the web are two good ways to […]

Psychology of pricing

To effectively implement Psychology of pricing  or change your product or service pricing, you must possess a clear understanding of how customers react to prices. Believe it or not, psychology plays a big role in this process. What you set as your price and how customers perceive that price can have a significant impact on […]

Keeping Special Offers Special

A price cut is very easy to do, but is hard to undo. A special offer allows you to temporally discount your product in order to increase sales, while still maintaining the list price at its old level. When the offer ends, the list price is the same - you haven’t permanently given anything away. [...]

Coupons

Designing your offer isn’t the hardest part. The biggest trick is guessing the redemption rate = the percentage of people who accurately use your coupon. You make the stakes when you use big offers, which makes them riskier to forecast. I love when clients say it worked for them “pretty well,” good luck pal I bet […]