by Sergio Terreros | Oct 1, 2025 | Advertising, Building Supplier Marketing, Company identity, Direct Response, Uncategorized
Construction trade shows are more than industry gatherings — they’re launchpads for business growth, innovation, and relationship-building. As the construction industry faces increasing pressure to adapt to new technologies, sustainability, and a changing workforce,...
by Sergio Terreros | Jul 18, 2025 | Direct Response, Marketing Stratergy, Social Media
how to structure a brainstorming session Brainstorming sessions can be a powerful tool for small Hispanic-owned businesses in the U.S. looking to innovate, build team unity, and solve challenges creatively. But without structure, these meetings often lead...
by Sergio Terreros | Jul 2, 2025 | Direct Response, Face-to-Face Marketing, Latino Economy
Introduction: A Tough Year, But Opportunities Ahead 2024 was a challenging year for the construction supply industry. construction supply sales decline 2024, Sales were flat or declining for many, driven by a mix of economic uncertainty, a sluggish housing market, and...
by Erika Villegas | Dec 20, 2024 | Advertising, Direct Response, Grassroots Marketing, Marketing plan
Omnichannel vs. Multichannel: Why Integration Matters for Your Marketing Success In today’s competitive market, companies must choose how to interact with their customers across multiple platforms. The terms Omnichannel and Multichannel frequently appear in...
by Erika Villegas | Dec 28, 2016 | Advertising, Branding, Direct Response, Online advertising, Online Marketing, Retail Advertising, SEO Services
Recommendations for your business in 2017 Getting to the Top is easier than you think. As a marketer and owner of an advertising agency, we meet with clients on the daily basis. One common characteristic that all our clients and people we meet have is that they really...
by Erika Villegas | Dec 9, 2013 | Advertising, Direct Response, Retail Advertising
When you think about profits, you may assume that your focus should be on the price of the product or service… But many company’s cash flow and profits do not come just from the list price of your products or services. Boost your profits here is how: Check to...
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