Omnichannel vs. Multichannel: Why Integration Matters for Your Marketing Success In today’s competitive market, companies must choose how to interact with their customers across multiple platforms. The terms Omnichannel and Multichannel frequently appear in conversations about marketing strategies, but they represent two fundamentally different approaches to customer engagement. Multichannel Marketing: Independent but Isolated Multichannel marketing […]
THE ROLE OF MULTICULTURAL ADVERTISING AGENCIES A multicultural advertising agency specializes in crafting campaigns that resonate deeply with diverse cultural groups. By navigating cultural sensitivities and nuances, these agencies ensure your brand’s message is not only understood but also embraced by communities such as Hispanics, African Americans, Asian Americans, and other minorities. Key Considerations When […]
Pokémon Go, which was released on July 5 exploded in popularity and it is becoming the biggest business boost game in the U.S, exceeding Twitter in daily active users percentage and doubling the engagement of Snapchat. Business Insider reports that in the United States ‘Pokémon Go’ has been downloaded more than 7.5 million times across Android Smartphones and iOS. […]
The companies with the widest strategic distribution are often the most successful because that distribution system gives them access to so many potential customers. Regularly the easiest way to grow your sales and profits is to improve your strategic distribution system. Adding retailers and increasing your accessibility in the web are two good ways to […]
Special offers are temporary inducements to make customers buy or try in the base of price. Regardless of the form that special offers appear, typically in a coupon, special offers give consumers or intermediaries a way to get the product for less than the list price. When we design a special offer such as a temporary […]
