Sabotaging your Advertising Campaign?

First let’s talk about you master idea of let’s do a “Trial period advertising campaign” As, usual you’re thinking of trying a media outlet to see the results. Sometimes you give it a month or 3-month period to see if it works. However, you need to have a clear understanding that, an Advertising Campaign is […]

Dopamine Your Business Marketing

It’s common knowledge that we shouldn’t go to the supermarket when we are hungry. We always end up buying too much and buying things we don’t really need. We buy too much because everything we see, we want to eat now… Because we’re hungry, that’s obvious. But business owners do the same at slow seasons […]

Understanding Licensing Lingo

If you’re thinking about licensing an idea, just know that it comes with its own language. For example: Licensing: leasing a trademarked or copyrighted brand identity, including brand name, tagline, logo, slogan or any other form of brand signature, to another business, usually for use on a product or product line. Licensor: the owner in […]

Are You Media Buying What You Need or What They Sold You?

When 11/11 starts a project, they evaluate different factors of the media buying based on but not limited to: station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser’s particular product or service objectives. The Media Buyer needs to optimize what is bought and that is dependent on budget, type of medium (radio, internet, TV, print), quality of […]