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Keeping Special Offers Special

A price cut is very easy to do, but is hard to undo. A special offer allows you to temporally discount your product in order to increase sales, while still maintaining the list price at its old level. When the offer ends, the list price is the same - you haven’t permanently given anything away. [...]

Coupons

Designing your offer isn’t the hardest part. The biggest trick is guessing the redemption rate = the percentage of people who accurately use your coupon. You make the stakes when you use big offers, which makes them riskier to forecast. I love when clients say it worked for them “pretty well,” good luck pal I bet […]