BLOG

Psychology of pricing

To effectively implement Psychology of pricing  or change your product or service pricing, you must possess a clear understanding of how customers react to prices. Believe it or not, psychology plays a big role in this process. What you set as your price and how customers perceive that price can have a significant impact on […]

Keeping Special Offers Special

A price cut is very easy to do, but is hard to undo. A special offer allows you to temporally discount your product in order to increase sales, while still maintaining the list price at its old level. When the offer ends, the list price is the same - you haven’t permanently given anything away. [...]