by Sergio Terreros | Sep 29, 2026 | Uncategorized
If you sell building materials, tools, or trade services, a large and identifiable share of your customer base may already be standing at your counter — while your marketing is still built as though it weren’t. Federal labor data shows Hispanic workers now make...
by Sergio Terreros | Sep 19, 2026 | Uncategorized
A recent industry op-ed has been circulating among Spanish-language media executives, and the argument in it travels further than the television business it was written for. In “Latin America’s Next Frontier: Regional Storytelling in the Affinity...
by Sergio Terreros | Sep 17, 2026 | Uncategorized
If your media plan still sorts Hispanic audiences into a “Spanish-language” box that sits apart from the “general market” box, Nielsen’s newest research is a good reason to revisit that structure. In September 2026, Nielsen released the...
by Sergio Terreros | Sep 16, 2026 | AI Marketing, Events coordination, Influencers Marketing, Latino Economy, Uncategorized
Marketing leaders rarely lose the Hispanic-market argument on principle. They lose it in the budget meeting, when a CFO asks how the investment will be measured. That is a fair question, and the good news is that the demographic and economic evidence is now specific...
by Sergio Terreros | Sep 7, 2026 | Building Supplier Marketing, Latino Economy, Uncategorized
The 2026 Construction Supply 150 Shows Why That Matters to Dealers A new industry benchmark landed in our inbox this spring: the 2026 Construction Supply 150 from Webb Analytics, an annual ranking of North America’s largest building material dealers. We read the...
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