Your existing brand name has some degree of brand identity and a certain amount of customer loyalty already.
Often your best investment is to boost the strength of your brand image, improve your design or packaging. Doubt so takes advantage of any existing brand equity, which is easier than starting from scratch.
Here is a list of 8 simple and quick actions you can take to build customer loyalty and grow sales by working on your product and brand identity:
Update the appearance. Many companies present. Good products to the world in poorly designed exteriors that don’t dress those products for success. Look at the product itself (colors, visibility, attractiveness of brand names, etc.)
Freshen up the packaging.  A consumer product that sits on a shelf waiting for someone to pick it up should be highly visible and appealing. Can you add brighter color to the packaging to attract the eye of the consumer? Can you mention key features on the outside? Perhaps you can add a window to show the product itself? Or last but not least, can you convert to green (which promotes recycled or recyclable item) packaging and promote this fact on the packaging. More and more buyers are looking for green brands.
Make sure it’s attractive and easy to use. Your product should also feel nice, smooth, soft, and polished or whichever texture is appropriated to the product’s use.
Refresh any printed materials that come with the product. Can you improve its appearance? Dress them up? Make them clearer or more useful? Whatever you do, please make sure these printed materials instill pride of ownership in the product. I own a Mercedes Benz and the manuals are still in an impressive beautiful black leather pocket folder with the Benz logo on the outside, if I ever have to sell it , I’ll keep the binder :).
Choose your product’s best quality. With a short phrase communicate this best quality to the consumer and place that phrase in prominent places on the product, it’s packaging, and its literature. You can have a simple colored and printed sticker made up for this purpose, if you like.
Avoid confusion about which product does what for whom. If you have more than one product, clarify the differences and uses of your product by pricing and naming distinctly.
Make your logo beautiful. Apple computer, Inc. switched from a somewhat dated looking rainbow-colored version of its distinctive apple shape logo to a sophisticated version of a clear plastic panel backlit with diffused white light. This logo appears on the top of all of its newer products, giving those computers a more sophisticated appeal, without sacrificing your brand identity; is this possible with your current logo? Don’t be afraid of change!!! Change is a good thing!
Follow the leader. Adding another good product that your costumers like, can increase their average purchase size significantly. Selling a new product (or new to you) to an existing customer is easier for your sales force, as opposed to finding a new customer for an existing product.
As always you can contact us if you’re looking to launch a product into the market. We will help with your brand identity and/or market research.