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Entering the Hispanic and Latino market

The most expensive mistake in marketing is targeting the wrong audiences, you need to properly identify your target market, so you are reaching the right consumers. Once that you identify this, you always need to go deep on research. UNDERSTANDING THE BASICS First, it is crucial to know that there is a huge gap between [...]

Essential Tips for Event Planning in Business

So you have this awesome event coming up, you have it all figured out in your head.  Whether it’s an event for yourself, a family member, or that prospective client you’ve finally acquired the opportunity to work with, it can get a little tricky!   If you have it figured out, that’s fantastic, if not, […]

Making Profits Without Increasing Price

When you think about profits, you may assume that your focus should be on the price of the product or service… But many company’s cash flow and profits do not come just from the list price of your products or services. Boost your profits here is how: Check to see how quickly you’re making collections. Cutting […]