Sabotaging your Advertising Campaign?

First let’s talk about you master idea of let’s do a “Trial period advertising campaign” As, usual you’re thinking of trying a media outlet to see the results. Sometimes you give it a month or 3-month period to see if it works. However, you need to have a clear understanding that, an Advertising Campaign is […]

Are You Media Buying What You Need or What They Sold You?

When 11/11 starts a project, they evaluate different factors of the media buying based on but not limited to: station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser’s particular product or service objectives. The Media Buyer needs to optimize what is bought and that is dependent on budget, type of medium (radio, internet, TV, print), quality of […]

Creating a Powerful Brand Identity

The brand is the heart and soul of any marketing program… If the product is good and has a strong, appealing identity (powerful brand) then the marketing program has a high chance of success. The brand is the special identity you give to your product or service or whatever it may be that you’re selling, […]

13 Key Tips for a Marketing Plan

In order to boost sales and the response of your direct response marketing plan, follow the next Marketing plan tips, we guarantee you will help or you can get your old ones back: Send a letter, special promotion, small catalog, etc. to your mailing list once in a while to check the quality of your […]