The brand is the heart and soul of any marketing program…

If the product is good and has a strong, appealing identity (powerful brand) then the marketing program has a high chance of success. The brand is the special identity you give to your product or service or whatever it may be that you’re selling, through your marketing.

You may think of yourself as a branded product at times- for instance, when applying for jobs or running for office. The marketer’s approach to branding products in a powerful one.

You may get some clues to successful branding or powerful branding from looking at the history of branding by ranchers. A traditional cattle brand took one of three forms: the name is simplified form (usually only the initials), the initials plus a symbol, or a symbol alone. Today’s business consumers and nonprofit brands still take one of these three simple forms, and you should too. Your brand needs to be clear, distinctive, appropriate, and appealing; you also need to repeat it consistently and frequently so people can recognize it instantly.

Whether you’re starting from scratch or have been in business for some time, taking a closer look at your powerful brand and how you use it in your marketing can pay off.

Many business fail to control their brand presentation and allow more variation than is good for their marketing. You need to have a standard for your brand that’s as hard, clear, and unwavering as an iron brand. If your brand isn’t iron-hard, then you need to review it and settle on a single, strong identity that you can utilize in all media all the time. Variation in your brand presentation confuses people, reduces recognition, and generally dilutes the strength of your brand. Get tough about your branding and stick to your guns!!!

Contact us for a free powerful brand analysis…