BLOG

Psychology of pricing

To effectively implement Psychology of pricing  or change your product or service pricing, you must possess a clear understanding of how customers react to prices. Believe it or not, psychology plays a big role in this process. What you set as your price and how customers perceive that price can have a significant impact on […]

Designing Special Offers

Special offers are temporary inducements to make customers buy or try in the base of price. Regardless of the form that special offers appear, typically in a coupon, special offers give consumers or intermediaries a way to get the product for less than the list price. When we design a special offer such as a temporary […]