by Sergio Terreros | Jun 24, 2025 | Advertising, Branding, Events coordination
Understanding Sponsorship Effectiveness in Sports Sponsorship effectiveness is crucial for brands and rights holders in today’s evolving sports landscape. To turn fans into loyal consumers, it hinges on three pillars: fan receptivity, strategic investment, and...
by Sergio Terreros | Jun 7, 2025 | AI Marketing, Branding, Mobile App, Mobile Website, Public Relations
In the fast-paced digital landscape, marketers are leaning more than ever on AI to create content at scale. From blogs to social media posts, and even video scripts, AI tools are delivering unprecedented speed and convenience. However, a growing body of research shows...
by Erika Villegas | Apr 7, 2025 | Advertising, Branding, Marketing plan
How to Market to Hispanic Consumers How to Market to Hispanic Consumers in Houston Houston is home to one of the largest and most vibrant Hispanic communities in the United States. With over 45% of the population identifying as Hispanic or Latino, the city represents...
by Erika Villegas | Sep 6, 2017 | Advertising, Branding, Marketing, Marketing plan, Sales, sales training
How to create more sales from your marketing strategy in 2020 Hi, being in the marketing strategy and sales industry.. We often get asked the million dollar question. How do I increase my sales? How do I reach more customers with my marketing strategy? There are...
by Erika Villegas | Dec 28, 2016 | Advertising, Branding, Direct Response, Online advertising, Online Marketing, Retail Advertising, SEO Services
Recommendations for your business in 2017 Getting to the Top is easier than you think. As a marketer and owner of an advertising agency, we meet with clients on the daily basis. One common characteristic that all our clients and people we meet have is that they really...
by Erika Villegas | Nov 2, 2015 | Branding, Company identity
I’m sure that by now you’ve heard of Google’s new logo announcement that took place a couple of days ago, September 1, 2015. Have you seen it? Well, there’s definitely more to it than meets the eye! They’re able to maintain what they represent as a company as well as...
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