Why You Should Start Blogging

  Blogging became more popular as soon as google began reading your site in order to get higher rank in its search engine, but journalists use it to share their news, ideas, and above all opinions. Blog topics run the gamut, but they almost always have the following features. The basics: They’re graphically very simple […]

What to Consider in Your Branding Campaign

Brands are indelible. When they are seared into customers’ minds, they’re long-lasting and durable. That’s why it’s important to have your branding strategy before you leap into your branding action. Knowing what your brand has to accomplish and what kind of brand you’re seeking and of course knowing the budget you have for your branding […]

Understanding Licensing Lingo

If you’re thinking about licensing an idea, just know that it comes with its own language. For example: Licensing: leasing a trademarked or copyrighted brand identity, including brand name, tagline, logo, slogan or any other form of brand signature, to another business, usually for use on a product or product line. Licensor: the owner in […]

Panda y Penguin elimina sitios de baja calidad

Como buen líder en servidores de búsqueda, Google sigue acaparando la atención de los profesionales en SEO, SEM y SMM debido a las actualizaciones de algoritmos en el SERP (Search Engine Results Page). Google constantemente esta haciendo cambios de algoritmo para mejorar los resultados del SERP. Debido a que Google implementa a menudo diversas categorías […]

Creating a Powerful Brand Identity

The brand is the heart and soul of any marketing program… If the product is good and has a strong, appealing identity (powerful brand) then the marketing program has a high chance of success. The brand is the special identity you give to your product or service or whatever it may be that you’re selling, […]

13 Key Tips for a Marketing Plan

In order to boost sales and the response of your direct response marketing plan, follow the next Marketing plan tips, we guarantee you will help or you can get your old ones back: Send a letter, special promotion, small catalog, etc. to your mailing list once in a while to check the quality of your […]