by Erika Villegas | Oct 1, 2015 | Advertising, Branding, Social Media
Over the years, many people have expressed interest in wanting the ability to down-vote or dislike a post on Facebook. Recently, at Facebook’s latest company Q & A, Mark Zuckerberg revealed that they are experimenting with a new “Dislike” button. This was long...
by Erika Villegas | Jan 24, 2015 | Advertising, Branding, Marketing plan, Media Buying
It’s common knowledge that we shouldn’t go to the supermarket when we are hungry. We always end up buying too much and buying things we don’t really need. We buy too much because everything we see, we want to eat now… Because we’re hungry, that’s obvious. But business...
by Erika Villegas | Nov 18, 2014 | Advertising, Branding, Online advertising, SEO Services
Online advertising is the newest and most popular way to advertise because it works! Even though it may seem like it has been around forever and you can’t remember a time when you didn’t check the web for something, it’s still fairly uncharted territory for many...
by Erika Villegas | Aug 26, 2014 | Branding, SEO Services, Social Media
Blogging became more popular as soon as google began reading your site in order to get higher rank in its search engine, but journalists use it to share their news, ideas, and above all opinions. Blog topics run the gamut, but they almost always have the...
by Erika Villegas | Mar 27, 2014 | Advertising, Branding, Public Relations
Brands are indelible. When they are seared into customers’ minds, they’re long-lasting and durable. That’s why it’s important to have your branding strategy before you leap into your branding action. Knowing what your brand has to accomplish and what kind of brand...
by Erika Villegas | Feb 3, 2014 | Advertising, Branding, Public Relations
If you’re thinking about licensing an idea, just know that it comes with its own language. For example: Licensing: leasing a trademarked or copyrighted brand identity, including brand name, tagline, logo, slogan or any other form of brand signature, to another...
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