If you’ve started researched on influencer marketing in Houston before, you may have found conflicting information, with recommendations that range from; “you should absolutely be using social influencers” or that “they’re not necessary for growth”.

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here top Houston influencer we have had worked in the past and definitely we recommend. This 2021.

Here is some data we found:

• Influencer Marketing Industry is set to grow to approximately $9.7B in 2020
• More than 380 new influencer marketing-focused agencies and platforms established in 2019
• Average earned media value per $1 spent has increased to $5.78
• 300% more micro-influencers utilized by large firms than in 2016
• Only 14% of influencer posts sampled were fully compliant with FTC guidelines
• Nearly 90% of all influencer campaigns include Instagram as part of the marketing mix
• Large companies have nearly doubled the amount of creators they activate per campaign in the past 2 years
• The majority (55%) admit to having a standalone budget for content marketing
• Nearly 4/5 of our respondents intend to dedicate a budget to influencer marketing in 2020
• 91% of our survey respondents believe influencer marketing to be an effective form of marketing
• 65% of our respondents measure the ROI from their influencer campaigns
• From reporting on campaigns and partnerships to managing incoming messages, Sprout can help you manage social influencer campaigns from start to finish.
• Use Sprout’s features to identify influencers in your niche, manage outreach, and track the impact of your efforts.
• The most common measure of influencer marketing success is now conversions/sales

• 80% of firms take their influencer marketing spending from their marketing budget
• 87% of respondents use Instagram for influencer marketing
• Influencer fraud is of increasing concern to respondents
• More than 2/3 of respondents have experienced influencer fraud
• 68% of respondents prefer their influencer marketing to be campaign-based, rather than always-on
• Finding influencers is the greatest challenge for those who run campaigns in-house

Houston Top Influencers

Assessing influencers, We recommend:

• Watch their content to see how I would categorize it and what niche it best represents
• Assess their brand fit and brand safety
• Note their expected view performance
• Identify creative collaboration/sponsorship opportunities

Influencers marketing for two main reasons maximize organic reach and increase sales, also there two types of influencer activation are direct response (DR) and brand awareness.

Also, you should considerer what kind of influencer marketing you need, here are the difference:

Macro–influencers are individuals with 50,000 to 1 million followers

Micro–influencers have 10,000 to 50,000followers.

Nano–influencers are generally defined as having between 1,000-10,000 followers

However, some people define them as people with 100K or more followers, and micro–influencers as those with 1K to 100K followers. (you decide)