A lot of times when we do social media presentations we face the traditional answers, for instance: “that doesn’t work for us” ”we do not believe in advertising, “mmm… we tried it before, it doesn’t work” and the newest, “social media does not sell.” my sales people often ask me, why are they giving us the […]
Brands are indelible. When they are seared into customers’ minds, they’re long-lasting and durable. That’s why it’s important to have your branding strategy before you leap into your branding action. Knowing what your brand has to accomplish and what kind of brand you’re seeking and of course knowing the budget you have for your branding […]
It’s a fact: 20% of your managers training will do well no matter what you do, 20% will fail no matter what you do, and the remaining 60% will do well if you do the right things. In other words, the highest performers will succeed and the lowest will fail. But for the rest — […]
If you’re thinking about licensing an idea, just know that it comes with its own language. For example: Licensing: leasing a trademarked or copyrighted brand identity, including brand name, tagline, logo, slogan or any other form of brand signature, to another business, usually for use on a product or product line. Licensor: the owner in […]
Como buen líder en servidores de búsqueda, Google sigue acaparando la atención de los profesionales en SEO, SEM y SMM debido a las actualizaciones de algoritmos en el SERP (Search Engine Results Page). Google constantemente esta haciendo cambios de algoritmo para mejorar los resultados del SERP. Debido a que Google implementa a menudo diversas categorías […]
When 11/11 starts a project, they evaluate different factors of the media buying based on but not limited to: station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser’s particular product or service objectives. The Media Buyer needs to optimize what is bought and that is dependent on budget, type of medium (radio, internet, TV, print), quality of […]
