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Creating a Powerful Brand Identity

The brand is the heart and soul of any marketing program… If the product is good and has a strong, appealing identity (powerful brand) then the marketing program has a high chance of success. The brand is the special identity you give to your product or service or whatever it may be that you’re selling, […]

8 Ways to Improve Your Brand Identity

Your existing brand name has some degree of brand identity and a certain amount of customer loyalty already. Often your best investment is to boost the strength of your brand image, improve your design or packaging. Doubt so takes advantage of any existing brand equity, which is easier than starting from scratch. Here is a […]