Creating a Powerful Brand Identity

The brand is the heart and soul of any marketing program… If the product is good and has a strong, appealing identity (powerful brand) then the marketing program has a high chance of success. The brand is the special identity you give to your product or service or whatever it may be that you’re selling, […]

13 Key Tips for a Marketing Plan

In order to boost sales and the response of your direct response marketing plan, follow the next Marketing plan tips, we guarantee you will help or you can get your old ones back: Send a letter, special promotion, small catalog, etc. to your mailing list once in a while to check the quality of your […]