Online advertising is the newest and most popular way to advertise because it works! Even though it may seem like it has been around forever and you can’t remember a time when you didn’t check the web for something, it’s still fairly uncharted territory for many businesses. Not only small businesses, even the Fortune 500 companies can utilize this mean of communication. Actually there’s an entire trade association called, The Internet Advertising Bureau www.iab.net, it helps businesses get into the online advertising field.
Online advertising is definitely something that every small business needs to consider doing. For many people, especially younger people, searching the web is the first place they go to find information, learn about new products and services and buy stuff.
Online advertising is about advertising your business on various search engines, you have to choose your keywords and how much you be willing to pay per click, and we highly recommend you get a professional on this. It’s not to just place an ad in Google, it has some complexity and knowledge to read the outcomes.
Online advertising can have different forms, like a simple text or display ads, advertise on other websites and even keep showing your ads to old visitors to keep trying to bring them back to your site, this form is called retargeted marketing.
Online advertising have three major pricing structures:
Cost per thousand (CPM):Â this cost of an ad is for every 1,000 times the ad is displayed. Most of the time, when you buy a CPM your banners appear on.big highly trafficked websites. Sometimes this types of pricing is called impressions
Cost per click (CPC):Â you only pay for this if someone clicks on your banner ad and is taken to your site. Be a little careful before plunging into this type of ad. Your audience is better targeted, but the cost is higher, and you better convert these visits to sales.
Cost per transaction (CPT): you pay when you make a sale. This choice offers grate accountability, but cost you a significant percentage for this type of fee structure, this structure may be knows as well as CPA cost per action.