How to create more sales from your marketing strategy in 2020
Hi, being in the marketing strategy and sales industry.. We often get asked the million dollar question. How do I increase my sales? How do I reach more customers with my marketing strategy?
There are different ways to do this…
The most common answer will be make more calls. For example, just for illustration. If you are touching 100 prospects in a month and out of those you close 10 deals. Many will say.. Good! If you want to double your sales… let’s get you 200 prospects to talk to in a month to equate 20 deals in a month. Hey
Many companies out there offer different services in their marketing strategy to make that phone ring. Makes sense…. Is that the best way? Absolutely not! You just don’t want to talk to more people. Are you an operator or a salesperson?
That approach is only more work plus energy, time and money wasted. In a best case scenario, let say it works, but how long before you see the results? A year or so, when your competitor has already figured a different way to take your customers? Too late! What about another approach?
How about making sure those initial 100 calls are coming from actual qualified prospects and decision makers that have a need for your product/service. Can you control that? Of course you can. With the right Marketing Strategy in place you bring a pre-qualified prospect.
How about making sure that the actual 100 conversation you or your salespeople have with the decision makers are meaningful. In other words, they should always have a result… A yes, a no, or a referral. Not a maybe, we will see, etc… How about a call that has a clear future. Do all your sales calls have a clear future when you hang up? Do you always know what the next step will be? Or do you play phone tag after that. Do your prospects go missing?
If you or your sales team take this approach instead, you will not only see the amount of conversations go down, but the amount of sales go up.
In return more time and energy for other sales activities and/or follow ups. After all, don’t we all wish at some point or another that our day was longer than 24 hrs to get our to do list complete? Well maybe we don’t really need that much time, if we work smarter and not harder.
Not only that, but in addition you will be able to pick up from your meaningful conversations feedback that can help you sale to more prospects. They all have something in common at the end of the day. They need you!
If this approach makes sense to you, or need help making sure you are getting calls from the most qualified prospects .
If you have any questions or comments on how to make sure your sales team is having meaningful conversations that lead to less time wasted and more deals closed
Guadalupe Vazquez, successful@11-11media. com