At 11/11 Media, we live by the phrase: “Become the culture you seek.” To market effectively to Hispanic communities, it’s essential to understand their traditions, celebrations, and cultural diversity. Recognizing holidays from different countries isn’t just thoughtful—it’s smart marketing. Here we take a look at the must-know Hispanic Holidays in 2025.
Hispanic cultures are beautifully diverse. From the piñatas of Mexico to the vibrant parades in Puerto Rico, each celebration carries a unique history and meaning. Whether you’re designing a campaign for Mother’s Day or Independence Day, honoring these dates can help your brand connect authentically.
To help you stay ahead, we’ve compiled a list of must-know holidays in 2025 celebrated across Latin America and Hispanic communities in the U.S. Bookmark this page and make your marketing stand out!
Hispanic Holidays in 2025
January
- January 1 – Año Nuevo (New Year’s Day)
A universal holiday across Latin America, celebrated with family feasts, fireworks, and toasts to new beginnings.
Tip: Use this day to share messages of hope and renewal. - January 6 – Día de los Reyes Magos (Three Kings’ Day)
Celebrated in Puerto Rico, Mexico, and many Latin American countries, this day marks the arrival of the Three Wise Men. Families exchange gifts, and children often leave shoes out for treats.
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February
- February 5 – Día de la Constitución (Constitution Day)
A Mexican national holiday commemorating the 1917 Constitution. Observed with ceremonies and parades. - February/March – Carnaval
A massive pre-Lenten celebration in countries like Brazil, Colombia, and the Dominican Republic. Expect parades, music, dancing, and colorful costumes.
Marketing Tip: Highlight joy, color, and community spirit.
March
- March 17 – El Día de Benito Juárez
Honoring the Mexican president and national hero Benito Juárez, this holiday is celebrated with patriotic parades. - March 22 – Día de la Abolición de la Esclavitud (Emancipation Day)
Celebrated in Puerto Rico to commemorate the abolition of slavery in 1873. Events include cultural programs and historical tributes. - March 31 – Cesar Chavez Day
Honoring the labor rights activist in the U.S., particularly in California, Texas, and Arizona.
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April
- April 13-19 – Semana Santa (Holy Week)
A significant religious observance across Latin America, marked by processions, masses, and reenactments of the Passion of Christ.
Tip: Avoid scheduling major campaigns during this solemn period.
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May
- May 1 – Día del Trabajador (Labor Day)
Celebrated in most Latin American countries, this day honors workers with parades and protests advocating for labor rights. - May 5 – Cinco de Mayo
A U.S.-based celebration of Mexican heritage, commemorating the Battle of Puebla in 1862. Often marked with parades, food festivals, and mariachi music.
Learn More - May 10 – Día de las Madres (Mother’s Day)
A widely celebrated holiday in Mexico and Central America. Families honor mothers with flowers, gifts, and special meals.
Marketing Tip: Focus on heartfelt campaigns highlighting family values.
July
- July 20 – Día de la Independencia (Colombia Independence Day)
Colombians celebrate with parades, cultural events, and displays of national pride.
August
- August 6 – El Divino Salvador del Mundo (Feast of the Divine Savior of the World)
El Salvador’s patron saint is honored with religious ceremonies, parades, and fireworks. - August 15 – Día de la Asunción (Assumption Day)
Celebrated in many Catholic countries, this holiday honors the Virgin Mary’s ascension to heaven.
September
- September 15 – Día de la Independencia (Independence Day)
Celebrated by Mexico, El Salvador, Guatemala, Honduras, Costa Rica, and Nicaragua. Patriotic parades and cultural events take center stage. - September 15–October 15 – Hispanic Heritage Month
A U.S. celebration honoring the contributions of Hispanic Americans. Events include festivals, art shows, and educational programs.
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November
- November 1-2 – Día de los Muertos (Day of the Dead)
A Mexican tradition honoring deceased loved ones with altars, marigolds, and offerings of food.
Marketing Tip: Use vibrant visuals and themes of remembrance. - November 19 – Día del Descubrimiento de Puerto Rico (Discovery of Puerto Rico Day)
Celebrates Christopher Columbus’s landing in Puerto Rico in 1493.
December
- December 7 – Día de las Velitas (Day of the Little Candles)
Marks the start of Colombia’s Christmas season, with streets lit by candles and lanterns. - December 25 – Navidad (Christmas)
Universally celebrated across Hispanic countries, with midnight masses, family gatherings, and traditional feasts.
Final Thoughts
Understanding these holidays helps brands align their campaigns with the cultural values of Hispanic communities. Whether you’re honoring workers on Labor Day or celebrating family on Mother’s Day, thoughtful marketing builds trust and loyalty.
Need help crafting a culturally relevant strategy? Visit 11/11 Media to learn more about how we can elevate your brand.