If you’re thinking about licensing an idea, just know that it comes with its own language. For example: Licensing: leasing a trademarked or copyrighted brand identity, including brand name, tagline, logo, slogan or any other form of brand signature, to another business, usually for use on a product or product line. Licensor: the owner in […]
When 11/11 starts a project, they evaluate different factors of the media buying based on but not limited to: station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser’s particular product or service objectives. The Media Buyer needs to optimize what is bought and that is dependent on budget, type of medium (radio, internet, TV, print), quality of […]
When you think about profits, you may assume that your focus should be on the price of the product or service… But many company’s cash flow and profits do not come just from the list price of your products or services. Boost your profits here is how: Check to see how quickly you’re making collections. Cutting […]
In order to boost sales and the response of your direct response marketing campaign, we recommend the following steps: Send a letter, special promotion, sank catalog, etc. to your mailing list often to check the quality of your list, you can insert the date & your addresses with the returns from the U.S post office. […]
The brand is the heart and soul of any marketing program… If the product is good and has a strong, appealing identity (powerful brand) then the marketing program has a high chance of success. The brand is the special identity you give to your product or service or whatever it may be that you’re selling, […]
In order to boost sales and the response of your direct response marketing plan, follow the next Marketing plan tips, we guarantee you will help or you can get your old ones back: Send a letter, special promotion, small catalog, etc. to your mailing list once in a while to check the quality of your […]
