In order to boost sales and the response of your direct response marketing campaign, we recommend the following steps:

• Send a letter, special promotion, sank catalog, etc. to your mailing list often to check the quality of your list, you can insert the date & your addresses with the returns from the U.S post office.
• Run a very small ad in a magazine or newspaper with max of 15 words. Describe in a simple headline and one or two brief phrases what you have to sell and then ask people to contact you for more information, don’t forget to include a small photo of the product this will eliminate the need for a wordy description.
• Create a landing page on the web with more detailed direct response information, and well targeted  keywords, google will drive leads to your landing page.
• Use testimonials on you web landing page and direct mail letters. This definitely will boost sales and sign ups.
• Trade customers list with a related business to boost your list size, for free.
• Give away a sample or a fun gift (after all who doesn’t love receiving gifts?)
• Send a thank you note or card to customers by mail or email after the purchase.
• Send birthday or holiday greetings in the form of cards or gifts to your in-house list.
• Change the way you communicate with your customers or prospects every now and then. (Surprise, innovate and create a new you.)
• In your print, mailings, web banner ads, and web landing page always include a person with a huge smile. It does not need to be you.
• Post a short how-to or demonstration video on the web.
• Try new ways, like a noisy radio spot with toll free numbers and call to action.
• Behind every effective direct-marketing program stands a well-managed database of customers and prospects names.
• If you find yourself saying “that doesn’t work” or “I’ve been doing my thing for the last 20 years and it still works”, please consider your options and contact usASAP!