EVENT MARKETING
Event marketing offers a great opportunity to create brand awareness, a privilege you can get by representing your brand or creating your own marketing event. To create a lasting effect, the events must be performed well the first time around, and we do not exaggerate, remember that your event will be filled with potential that can bring great benefits to your company or brand. The number of negotiations and connections you can get due to your event are many! A great strategy that many are adopting consists of associate memorable experiences with your brand and gives the consumer an opportunity to engage directly in a very natural effective way.
“79% of U.S. marketers generate sales using event marketing”
Source: Statista
Source:AAHA 2011 & Image Courtesy of Makai 2014
WHY ARE THEY IMPORTANT
Event marketing allow you to obtain a combination of benefits you would normally get at different levels or through different meanings; The only difference is that you can get all this in one place at the same time. Now days, consumers demand a high quality in their products or services along with active and personalized attention combined with life experiences along the way. Therefore, the importance of generating new positive and long-lasting experiences to create a strong association between those experiences with your brand. Being responsible for the positioning of your brand will make you create new ways to interact and use them as opportunities to give your consumers what they are expecting to find in your company and choose you among the others.
“Events and experiences positively improve brand perception. After the event 74% of the participants have a more positive opinion about the company, brand, product or service being promoted.”
Source: http://cdn.eventmarketer.com/wp-content/uploads/2016/01/EventTrack2015_Executive.pdf?_ga=1.2089073.1166920123.1464299493
WHAT DO THEY HAVE TO OFFER ME?
Think of all the things you need for your brand; The list may be long enough, but we have the top 3 fundamental aspects for you that cover the most important:
- Marketing events can bring your brand to a higher level and can help repositioning it and placing it in the spotlight of potential buyers.
- A marketing event can deliver results to generate connections than can turn into sales in the long run, but you must consider segmenting your market. There is a huge difference between bringing in a crowd to your event and bringing the right crowd your brand needs.
- Standing out within big events to connect with your clients is vital for your brand, make them feel they are not just a number in your books and recognize them, bringing giveaways and incentives is always a good idea! Letting them know you care about them and their needs can help you to keep them close and attract many others too. Always hear what they need and make those needs your priority.
“65% of consumers said live events helped them have a better understanding of a product or service, vastly surpassing digital efforts and TV advertising as methods of recognizing and learning about a brand”.
Source: https://www.eventmarketer.com/institute/
Remember, it’s all about crafting an original experience for your consumers, surprise them! Make your booth activity shareable, engage with them in such a way they need to share what they are experiencing, shoot a livestream video and post photos about what is happening in real time (make sure you provide them a Wi-Fi connection too), give them the opportunity to interact through contests or games, photobooths with props, instant cameras with personalized frames with your brand, and then, ask them to share their experiences through social media while in the event. Sky’s the limit and you have an endless list of experimental activities you can create for your marketing event. Need Ideas
[zohoForms src=https://forms.zohopublic.com/virtualoffice8529/form/ContactForm/formperma/ZXP-FCrLBNtvj6tdLpY5GkwOzTpHuJmdUJQzgcGrj7I width=100% height=600px/]