EXPO CONTRATISTA 2018: SETS A PRECEDENT WITHIN THE HOUSTON’S CONSTRUCTION INDUSTRY.
The results of the first event was a complete success and had a great turn out with more than 7,000 people gathering to do business and network in an innovative way. Over 7,000 people attended the first edition of “Expo Contratista” on October 14th, 2018 which took place at the Humble Civic Arena in Humble, TX.
It is a great outdoor venue to showcase equipment and machinery to all the contractors wanting to see what’s new and unique in the construction industry business. Expo Contratista exceeded the goal in bringing together construction suppliers and Hispanic contractors in a fun and effective way. “We had such a nice acceptance from the construction industry in general, we brought the Hispanic community that works in construction right in front of their own brands of suppliers and we dissolved any barrier from both sides to easily do business! It is amazing how everybody mixed together in this new and fresh concept we came up with.
” Explains Sergio Terreros, CEO of 11-11 Media Hispanic Marketing & Advertising Agency who created this expo from scratch. Sergio continues, “This was our first Expo Contratista and the entire event was sold out, we reached a very high attendance (7,430 contractors) and we even surpassed our own set goals, our event promotion reached an estimate of 211,140 people on a monthly basis and we also reached 286.2K of video views”.
Expo Contratista’s audience are conformed by male consumers from 25-44 years old that made up a 76.4% of the audience, and surprisingly, women from 25-44 made up a strong 58.6% of audience as well.
ABOUT EXPO CONTRATISTA 11-11 Media Hispanic Marketing & Advertising Agency was founded by Sergio Terreros back in 2009, he and his team have been creating personalized experiences for each one of their clients to help them succeed in their business and reach the Hispanic market more efficiently through their own culture with the help of their team professionals.
That’s how Expo Contratista emerged, from the need to connect with the right audience as an essential way to create brand awareness and sales, the Hispanic community has 68% of the construction industry influencers, and they are the people who influence in the decision making of choosing products and services because they are the ones using them. Expo Contratista brings both worlds together with a unique, new and fresh way to do business.
This year, big brands like Bobcat of Houston, Linron Company, Lowe’s, Sherwin Williams, San Jacinto College, Lone Star College, Telemundo, Univision, Budlight among others were part of the list of exhibitors, everybody had the opportunity to sell from their booth, promote their products, services and had the opportunity to generate databases for their own business. A big and entertaining obstacle competition was also held, a list of contractors signed up to demonstrate their agility and skills to win the title of “Maistro Ninja” the winner received prizes sponsored by different companies and closed with a magnificent finale.
A truck was raffled to the attendees! From a survey done to the exhibitors after the first Expo Contratista 2018, 100% agreed that they would like to attend more to such events, 85.71% said they liked the event and 71.43% said it is very positive the impact of the concept on the image/positioning of their brand. Without a doubt, Expo Contratista is quite an experience that helps to reach new and strong goals for business. For more information, please visit www.expocontratista.com
MEDIA CONTACT
Sergio Terreros11-11 Media CEO
1 Mockingbird Cir, Houston, TX. 77074